Cafe banners have become the perfect solution to give extra advertising to many high street venues.
Whether it be discreet advertising or bold, proud advertising, the cafe barriers you choose will identify you in a crowd.
The Almanack Kenilworth
Take a look at the image above. The Almanack in Kenilworth has no illuminated signage. However, matching awnings and cafe barriers more than make up for the branding requirement.
Coffee #1 not only brand their cafe barrier system, but also convey an important message to the public. “We have been voted #1 coffee chain in the UK!” Where else can this message be made known? If you were walking by and noticed two cafes next to each other, one of which is saying it’s been voted the best in the UK, the other not saying anything, which would are you most likely to head toward?
Crepe Affair want everyone to know that they don’t only do Crepes. Displaying the key elements of their menu on each banner gives a indication of other foods available to the public without over branding their alfresco area.
Burger King – Cardiff
As almost everyone knows what Burger King’s menu has on it, they just need to know where they are. Bright bold corporate colours are used showing their logo and tagline on alternate panels in white.
Nearly every store front is flat. Any potential client walking from the left or the right up through a high street are not going to see the logo you have on the front of your building.
Compare the Burger king layout to that of coffee #1. The “L” shape arrangement at Burger King ensures approaching clientele are aware that there is a Burger King on the High Street. Not so much with Coffee #1 unless you’re approaching from the front.
Leon take a similar approach to Burger King, “We’re here!” they yell, with their bright colours and bold text. The cow banner shown here, upside down, naturally grabs attention. A human being can’t ignore unnatural occurrences. As we sit here and look at the banners thinking, “wow, very clever.” It later transpires to be an oversight by a staff member.
The Debenhams Cafe Barriers do not need to be over branded. Using their barriers more for cordoning off the area from other merchandise. They have managed to silently create a wall giving their customers the following message: “our restaurant starts here, the shop ends here”
So, now when cafe barriers are needed.
The Subway Store above. A Well known brand, a great customer base, an easily recognisable logo. But… approaching this subway from the right, what notice do you receive that the Subway is actually there? None, because their competitor, Greggs the Baker, is blocking the only available signage with their own. This being the protruding sign from the wall above the awning. Okay, so lets approach from the left. Oh, wait…Nationwide Building Society are blocking the same sign from the left.
So how do Subway overcome this?
Using the system that Burger King utilise, Subway can overcome this problem for potential clients approaching from the left.
The plan above shows a simple cafe barrier facing the left. Another cafe barrier system is placed on the right behind the existing Greggs barrier, however, the Subway barrier is taller. A well placed logo immediately indicate their presence. Review www.xtracs.com for more information